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Pension Attention campaign returns in September

pension attention
The Pension Attention campaign is back for a second year in a row this September.

Run by the Pensions and Lifetime Savings Association (PLSA) and the Association of British Insurers (ABI), the Pension Attention campaign encourages savers to ‘pay their pension some attention’ and aims to increase the public’s awareness and engagement in pensions. 

Season two of the campaign is set to not only raise awareness of the importance of pensions but to strike action and inspire behaviour change among the 30-55-year-old age group. 

The official launch date of the campaign is Wednesday, 20 September. If you’d like to receive updates and shareable assets directly from the event organisers, you can sign up on their website

The official hashtag of the campaign is #PensionAttention if you’d like to follow and engage with the campaign activity on social media. 

A few dates for your diary this autumn...

Pension Awareness Week (11-15 September) 

Pension Awareness Week is also back this year for a tenth year, and is running between 11 and 15 September. The public is encouraged to tune into the live, online shows taking place throughout the week, covering a wide range of pension topics. From pension tax, to getting financial advice, to retirement planning, there’s something for everyone completely free –of charge. All shows will be recorded so everyone will be able to catch up with them afterwards. The event’s on X (formerly Twitter) too under the hashtag #PAD2023 

If you’d like to spread the word within your organisation about this upcoming event, there’s a promotional toolkit you can download and use in your office space and online. 

October is free will month 

Free will month takes place twice a year – in March and in October. It allows those aged 55 and over to have a will drafted or updated free of charge. Hundreds of solicitors are getting involved with the campaign this October, so if you haven’t yet drafted a will, now may be the time. Visit https://freewillsmonth.org.uk/  and type in your postcode to find out the solicitors who are taking part in the campaign in your local area. You can book an appointment directly through the website with a solicitor of your choice. 

National Pension Tracing Day (29 October) 

A nation-wide initiative led by pension providers, National Pension Tracing Day aims to encourage pension savers to track down old or lost pension pots. The event takes place every October. Follow the official hashtag #NationalPensionTracingDay on social media. 

Talk Money Week (6-10 November) 

Talk Money Week is an annual public awareness campaign, run by the Money and Pensions Service. It aims to reduce the stigma around money by encouraging conversations among families, friends, neighbours, customers, colleagues and communities. Follow the official hashtag of the event #TalkMoneyWeek on social media.